![]() ![]() In fact, such is the power of the devices that it is even quite feasible to produce a perfectly acceptable promo just using a smartphone or tablet. Digital cameras are abound, with many of even the cheapest ones being able to capture HD footage with not bad sound quality either. And guess what – it was pretty darn expensive to buy your way into a slot on any of those platforms either.īut now things are different. Before the internet took off, the only places where you would see promotional videos were on the television or at the cinema. Secondly there was the problem of distribution. Quality video cameras with all the sound gear and lighting were expensive pieces of kit, and the hiring of a film and sound crew wasn’t particularly cheap either – and thusly many SMEs (small to medium enterprises) were simply priced out of the market. ![]() Video promos were once upon a time the sole reserve of the big corporation. ![]() This week in Part 3, we’re giving you our practical guide explaining exactly what equipment and software you will need to make a great promotional video, as well as how to edit and finish your piece to a professional standard.įinally in Part 4, which you can expect next week, we will be focussing specifically on green screens, and the benefits and practicalities of their use. Last week in Part 2, we considered the importance of targeting market segments, rather than trying to make something that is overly generic (and therefore lacking focus). In Part 1, we took a close look at a great promotional video from and considered the elements that made it so exceptional to the point that it went viral. Welcome to the third part of our series exploring the world of online promotional videos. ![]()
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